Social Media Marketing
Social media marketing is really all about building relationships, so it really should be called ‘Relationship Marketing’ in my opinion.
People get to know you, like you, and trust you by observing you online. People buy from other people even if your target market is a huge corporation or a government entity. Bottom line is that marketing hasn’t changed all that much, what has changed is ‘how’ and where we market to people.
Phase I: Develop a Social Media Marketing Strategy & Action Plan
- Create a Social Media Marketing Plan
- Conduct Social Marketing Assessment
- Identify Social Marketing Purpose
- Mind-Map (brainstorm activities)
- Establish Measurable Goals
- Select Social Media Activities
- Build Action Plan
- Evaluation and Tracking (ROI Tools)
Phase II: Social Marketing Setup and/or Optimization
It might seem simple to setup social media sites or even optimize your existing ones. However, there is a right way. It is our responsibility to help you be seen, be heard and be rememembered by your clients. In order to do this, we strive to stay on the cutting edge and not only implement industry standards, but also use elements that set your business apart from your competition.
With hundreds of social media sites on the internet, it can be daunting to think about. We will help you discover which sites are best for your business as well as the sites in which your clients participate. Being strategic is more important than being on ALL of the most popular sites.
- Research Industry-Specific Sites
- Inventory Social Sites
- Setup and/or Optimize Social Sites
- Implement Social Marketing Strategy & Action Plan
- Evaluate, Monitor and Track Ongoing Statistics
Phase III: Online Reputation Management
If you’re not sure what Online Reputation Management (ORM) is all about, just think about what is being said online about your brand and image. That’s your online reputation.
Online Reputation Management (ORM) is basically a three-part process once the initial setup is complete. It is essential to mitigate online criticism or negative feedback in order to maintain your brand’s integrity. There are ways that WILL hurt your brand if done incorrectly.
- Monitor and Evaluate
Phase IV: Social Media Management
We use TeamworkPM to manage client projects. It helps us keep track of one time projects as well as ongoing monthly managed projects.
Our monthly managed client accounts can expect us to perform content research for scheduled posts and organic posts. We also monitor our client’s overall message to ensure their brand/image is consistently positive. We also evaluate performance and statistics for overall social media health.
- Ongoing Monthly Management
- Train (if requested)
Let us know if you have questions about your project. We’d be happy to chat with you and discover how we can help you. If you’re ready to get started, you can fill out our Client Intake form and we’ll book a discovery session with you right away.