Digital Marketing

Digital Marketing

Digital Marketing

First of all, what is ‘Digital Marketing’ anyway?

According to Wikipedia, it is…

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. A component of Digital marketing is Digital Brand Engagement. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc.Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their Return on Investment (ROI) more accurately compared to other traditional marketing channels.

According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

Now, that we know what Digital Marketing is, how does Virtual Business Marketing help clients navigate this online territory? At VBM, we help our clients by discussing their needs, whether it’s branding, lead generation, sales, nurturing existing clients and more. Then, we run a competitor analysis to see what our client’s competitors are doing (the good, the bad and the ugly) and then, we work with our clients to discover their best talents, products and services. Once we have all the data, we put together a plan that helps them see where the best places are to put their time, energy and money. Goals are also written down and are usually tracked on a monthly, quarterly and/or annual basis. We can then see how the Return on Investment (ROI) measures up.

Let us know if you’d like to talk more in depth about how we can help you navigate the digital marketing ‘waters’ to “be seen, be heard and be remembered!”

Fill out the Client Intake form by clicking on the button below and let us know how we can help you. Once we receive the completed form, we’ll reach out to book a discovery session with you to see if we’re a good fit and my services align with your goals.