Courses

Online Courses & Workshops

Here at Virtual Business Marketing, we’re passionate about business and education, so when Michelle Ulrich had the first opportunity to become involved in the California Business Education Association (CBEA), she was very excited to say the least. She became involved not only in the California chapter, but also gave presentations to the national and international chapters. In addition, Michelle jumped at the opportunity to become involved with the Business Education Statewide Advisory Committee (BESAC) and together with her colleagues developed curriculum that is still being taught on many college campuses.

Some of you may wonder what the difference between a course and a workshop, it’s pretty simple. While VBM’s courses are not taught at a public institution where you’d receive a certificate or diploma, you will still gain knowledge you will use in your business, work and/or personal life. Some workshops will have homework, but tend to be smaller, more intensive groups.

“A course is also called core curriculum, core course of study refers to a series or selection of courses that all students are required to complete before they can move on to the next level in their education or earn a diploma.” source: edglossary

“Workshops tend to be smaller and more intense than seminars. This format often involves students practicing their new skills during the event under the watchful eye of the instructor.”

If you’d like to learn more about the differences in styles of education, here’s a great ‘primer’.

Time to Learn - Virtual Business Marketing

2015 Schedule

Marketing Made Easy

Workshop to start – TBD
The workshop will consist of eight (8) 90-minute sessions taught online via webinar, plus a kick-off introduction call.
This workshop is limited to 10 people.

Introduction: Getting Started
Week 1: Shifting your Business
Week 2: A Closer Look at Your Business – Where are the golden nuggets?
Week 3: Make the Shift
Week 4: Nuts & Bolts
Week 5: Building Programs
Week 6: Promoting
Week 7: Performing
Week 8: How to ‘Rinse & Repeat’

To learn more, click here…


Google Essentials

Workshop to start – TBD
The course will consist of four (4) 90-minute courses taught online via webinar

Main topics covered:

  • Gmail (Become a Power User)
  • Google Calendar
  • Google Chrome Extensions
  • Google Drive (formerly Google Docs)

To learn more, click here…


 Other Courses Coming Soon:

  • Social Marketing Basics
    • Social Media Marketing Strategy and Action Plan
    • Create a Social Media Marketing Strategy
    • Conduct a Social Media Assessment
    • Mind-Map
    • Establish Measurable Goals
    • Select Social Media Activities
    • Build an Action Plan
  • Social Platforms
    • Facebook
    • LinkedIn
    • Twitter
    • Pinterest
    • Instagram
    • Google+
  • Social Dashboard
    • HootSuite
  • Social Networking Etiquette

How are Courses Facilitated?

We offer a variety of online courses and workshops taught throughout the year as well as various modes (see below). If you would like to hire us to teach a course, please contact us to discuss which options suit you and/or your team.

  • 20-minute quickie courses
  • 1 hour courses
  • 1 day workshops
  • 2-8 week workshops
  • Customized onsite training
  • One-to-one private training
  • Online training (pre-recorded or live)
  • In-person training

About the Instructor

Michelle Ulrich is the President of Virtual Business Marketing specializing as a Digital Marketing and Communications Consultant. Her passion is to help small business owners be seen, be heard and be remembered. She does this by helping clients build an online platform to gain more brand visibility, increase lead generation and retain customers and has done so for over a decade now.

Giving back to her peers and community is something Michelle has also been well known for. She was also the founder and Executive Director of the Social Marketing Rx, your prescription for marketing success and best practices, which offered Sacramento folks opportunities to meet, mingle and learn about the latest tips and trends in social media.

Having worked for Practice Pay Solutions (now DirectPay) as a Shopping Cart Trainer and also as a Learning Management System National Training Director, Michelle gained a reputation for being an outstanding instructor, not only for her delivery, but also for her attention to detail and patience in guiding students through the training modules.

Michelle has been an instructor at Shasta College located in Redding, CA and has been a guest lecturer at Sierra College, as well. She has consulted with educators worldwide assisting and creating Virtual Office Professional (VOP) programs.

As an instructor for community colleges and private industry, Michelle has extensive experience in guiding students through complex programs and making them easy to understand.

As a past member of the International Virtual Assistant’s Association (IVAA), Michelle understands the value of peer communities. In addition, Michelle served as the Publicity Chair for the California Business Education Association (CBEA) and was an active member of the Business Education Statewide Advisory Committee (BESAC).

After joining BESAC, Michelle quickly stepped up from being a member at large to a Steering Committee member. She also served as a sub-committee chairperson for a 3-year grant project whereby she and her fellow committee members assisted in the development and implementation of a 27-unit Virtual Office Professional (VOP) curriculum for California Community Colleges.