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Classes coming soon!

2-week Programs

Social Media Marketing Refresher Course

This class is taught as an online webinar from the comfort of your own home and computer. It is a 2-week class with each class being 90-minutes. You'll have the opportunity to ask me questions, brush up on your skills and learn some new tricks on how to optimize your social media to gain more business.

  • Brush up on your Social Media Strategy and Action Plan to find out what's working for you and what isn't
  • Facebook: Discover the major changes to the personal profile and business pages since March 2011
  • LinkedIn: What's new and different?
  • Twitter: Updates
  • Hootsuite: How to customize for optimal use

 

3-6 Week Programs

  • Social Marketing Success in 6-Weeks Workshop
  • Google Essentials Online 3-Week Workshop

A la Carte Classes

Instead of taking the entire Social Marketing Success in 6-Week's Online Workshop, you can choose to take each class individually. Each class is 90-minutes long and taught via Go To Webinar. All classes are recorded, so even if you can't attend, you'll be able to catch up and watch the videos that go along with the lecture notes and handouts.

  • Social Marketing Strategies and Action Plans
  • Facebook Profiles, Privacy and Proper Etiquette
  • Facebook Pages, Promotion and Placement
  • Get LinkedIn and Get Leads
  • Leave a Trace with Twitter
  • Centralize Social Media Management (Dashboards)

 

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Social Marketing Success in 6-Weeks Online Workshop

  • Social Media Marketing Strategy and Action Plan
  • Facebook Profiles, Privacy and Proper Etiquette
  • Facebook Pages, Promotion and Placement
  • Get LinkedIn and Get Leads
  • Leave a Trace with Twitter
  • Centralize Social Media Management (Dashboards)

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Social Media Marketing Strategy and Action Plan

  • Create a Social Media Marketing Strategy
  • Conduct a Social Media Assessment
  • Mind-Map
  • Establish Measurable Goals
  • Select Social Media Activities
  • Build an Action Plan

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Facebook Profiles, Privacy and Proper Etiquette

  • Setting up your personal profile
  • Understanding the News Feed
  • Controlling access to your posts
  • Customizing privacy settings
  • Following Facebook's terms of service
  • Following Proper Etiquette

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Facebook Pages, Promotion and Placement

  • Setting up a Facebook Page
  • Managing your Page's photo strip
  • Getting seen: Edge Rank and the Top News feed
  • Configuring your Page settings
  • Setting up Page admins
  • Logging in as your Page
  • Adding featured Pages to the sidebar
  • Creating a friendly URL for your Page
  • Using the Notes app for longer Wall posts
  • Adding a Facebook Badge to your web site
  • Adding a "Like" box and Wall feed to your web site
  • Analyzing traffic with Facebook Insights

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Get LinkedIn and Get Leads

  • Setting up your personal profile
  • Building and managing a profile
  • Connecting with contacts
  • Sending and receiving invitations and messages
  • Growing a network
  • Gaining insight on connections using network statistics
  • Managing a group
  • Seeking employment opportunities
  • Understanding the News Feed
  • Recruiting employees
  • Promoting a company's brand and services
  • Sharing information using applications
  • Keeping a profile relevant
  • Customizing privacy settings
  • Following LinkedIn's terms of service

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Leave a Trace with Twitter

  • Setting up your business account
  • Creating and applying custom backgrounds
  • Tweeting and following
  • Following Twitter's terms of service
  • Crafting follow-worthy Tweets
  • Attracting followers
  • Following the right people
  • Responding to mentions
  • Tracking keywords in the Twitter stream
  • Using hashtags
  • Getting Retweeted
  • Adding your Twitter feed to your blog or web site
  • Integrating a "Tweet This" feature into your online marketing
  • Measuring your impact

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Centralize Social Media Management (Dashboards)

  • Add your social networks and blogs to dashboards for streamlining your time and keeping you efficient
  • Assign tasks
  • Customize interface
  • Monitor mentions
  • Schedule updates
  • Social on the go
  • Spread your message
  • Team collaboration
  • Track results with Google Analytics

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And more...

  • Facebook Advanced
  • TeamworkPM

 


 

Past Courses

Google Essentials Online Workshop


Google Essentials Online Workshop

Google+ is all the rage right now, but you have to start with the basics before you can master the seemingly endless array of Google applications that are available.

This basic series is designed with professionals in mind. You'll learn how to setup and/or optimize a Gmail account, Google calendar and Google Docs, as well as how to integrate these very powerful tools to achieve a more efficient and productive day.

 

This class is taught as an online webinar from the comfort of your own space and computer. We use GotoWebinar for all of our online trainings. We meet for 3 weeks with each class being 90-minutes.

What you will learn:

Gmail - Learn about labels, filters, how to use Gmail as an email client so you can ditch Outlook for good, manage contacts, add useful third-party add-ons and so much more!

Google Calendar - Learn about the settings and how to set them up to maximize your time; set up multiple calendars for different purposes and overlay them and/or hide them at will; share calendars, create and customize public calendars and add them to your website, turn on labs and install third-party applications.

Google Docs - Learn how to create most all of the same types of documents you might have created with Microsoft. Learn how to add, delete, share and organize documents for ease of use. Learn about pre-made templates and where to find them.

There's more:

You'll also receive the following as bonuses...

  • One-hour of individualized coaching
  • A comprehensive PDF workbook filled with resources and step-by-step instructions on how to make Google work for you!
  • Each class will be recorded so you can watch the videos again and again

 

Bonuses: All the class details (login to webinar, syllabus, login to pick up lessons, student forum, etc.) will be emailed one week prior to class.

Instructor: Michelle Ulrich, Virtual Business Marketing 
Michelle owns Virtual Business Marketing, a company which specializes in developing internet and social media marketing strategies for solo professionals and small businesses since 2003. She is also the founder and Executive Director of the Social Marketing Rx, your prescription for marketing success and best practices. As an instructor for community colleges and private industry, Michelle has extensive experience in guiding students through complex programs and making them easy to understand.

*Disclaimer: this class has not been approved by Google. It is merely a compilation of the instructor's extensive experience with Google's products.

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Social Media Marketing in 6 Weeks

June 24 - July 29 from 12 - 2 pm each Friday
Classes held at the Sacramento Association of Realtors
$285 for SAR Members / $310 non-Members
Click Here to Register and Download Flyer

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New Class Schedule Coming Soon...