Pinterest – What’s the Interest?
Two days ago, my group, Social Marketing Rx (SMRx), held a casual discussion about Pinterest. We shared our beginning use of Pinterest as well as ways small and big businesses are using it to promote their brand.
First, Pinterest is based in, none other than, Palo Alto, CA and it is a social media site based on images and now includes the ability to post videos. A person, or brand, can create a page, put up a profile and follow others. The cool factor is how one uses Pinterest. It’s all about pinning images or repinning them to virtual boards. Each board, or topic, can be segmented by the title, such as ‘My Life’, ‘My Style’, or in my case, ‘Portfolio’, ‘Social Media’, etc. People can follow all of your boards, or just specific boards.
Some interesting statistics include how fast it has grown since it’s inception in 2010, only two years ago. It is suspected to have approximately 13+ million users and it has been reported to be the fastest growing social media site EVER!
Who are all these users anyway? Well, one article, Pinterest and International eCommerce, states that most users live in the United States, that they are mostly female ages 35-44 with some college education and make between $25-$49k per year. The UK demographic is a quite a bit different. The majority of Pinterest users are male, and a bit younger, between 25-34, and make $100-$150k or more per year.
One of the most interesting facts I found was the difference between the US and the UK in terms of interests being pinned the most.
United States Top Pinterest Interests
- Crafts
- Gifts and Special Event Items
- Hobbies and Leisure
- Interior Design
- Fashion Designers and Collectors
- Blogging Resources and Services
- Venture Capital
- Blogging Resources and Services
- Crafts Design
- Web Stats and Analytics
- SEO and Marketing
- Content Management
- Public Relations
Oh, one last thing…not only do you need to beware of Pinterest copyright issues, you now have to beware of scams now, too.
With gratitude,
Michelle Ulrich
About the Author: Michelle Ulrich is the President of Virtual Business Marketing specializing as a Digital Marketing and Communications Consultant. Her passion is to help small business owners be seen, be heard and be remembered. She is also the co-founder and Executive Director of Social Marketing Rx, your prescription for marketing success and best practices. In addition, Michelle is also a HootSuite Ambassador for the North American Region. For more information about the author, please visit: http://virtualbusinessmarketing.com/about-us/
Disclaimer: I am not blogging on behalf of Pinterest and did not receive compensation for my time from Pinterest for sharing my views in this post, but the views expressed here are solely mine, not Pinterest’s.