About Us

Michelle Ulrich | Chief Marketing & Training Officer

Michelle Ulrich is the President of Virtual Business Marketing specializing as a Digital Marketing and Communications Consultant. Her passion is to help small business owners be seen, be heard and be remembered. She does this by helping clients build an online platform to gain more brand visibility, increase lead generation and retain customers and has done so for over a decade now.

Michelle has worked in both the B2C and B2B markets with a wide range of clients in business and life coaching, healthcare, finance, real estate and mortgage, as well as the automotive, industrial equipment and telecom industries. They each shared a common thread…they all needed a marketing professional who knew how to help them be seen, be heard and be remembered!

Giving back to her peers and community is something Michelle has also been well known for. As the founder and Executive Director for two grassroots organizations, Social MarketingRx and The Virtual Nation™, Michelle has been a consummate resource to others in her field. Social MarketingRx was a local group of thought leaders educating small business owners on the power and value of social media. The Virtual Nation™ was dedicated to the community and professional development for Virtual Assistants (VAs) and Virtual Office Professionals (VOPs) worldwide.

Having worked for Practice Pay Solutions as a Shopping Cart Trainer and also as a Learning Management System National Training Director, Michelle gained a reputation for being an outstanding instructor, not only for her delivery, but also for her attention to detail and patience in guiding students through the training modules.

Michelle has been an instructor at Shasta [Community] College located in Redding, CA and has been a guest lecturer at Sierra College, as well. She frequently consults with educators worldwide assisting and creating Virtual Office Professional (VOP) programs.

As a past member of the International Virtual Assistant’s Association (IVAA), Michelle understands the value of peer communities. In addition, Michelle served as the Publicity Chair for the California Business Education Association (CBEA) and was an active member of the Business Education Statewide Advisory Committee (BESAC).

After joining BESAC, Michelle quickly stepped up from being a member at large to a Steering Committee member. She also served as a sub-committee chairperson for a 3-year grant project whereby she and her fellow committee members assisted in the development and implementation of a 27-unit Virtual Office Professional (VOP) curriculum for California Community Colleges.

When Michelle is not working directly with clients, she teaches and consults with companies and educators worldwide on internet marketing, social media marketing and virtual office topics. As an International Speaker, Michelle has presented to companies and organizations such as: the International Business Education Association in Waterford, Ireland, both the National and California Business Education Association’s annual conferences, as well as the American Business Women’s Association, International Virtual Assistant’s Association, International Women’s Chamber of Commerce, Ladies Who Launch, Women’s Council of Realtors, International Association of Administrative Professionals, Sacramento Coaches Association, Northern California Publishers and Authors, Sacramento Speaker’s Network, The Virtual Nation, The PDA Pro, Sierra College, Shasta College and many others.

Michelle’s certifications include:

  • Social Media Certified Strategist 
    (Instant e-Training course)
  • Professional Virtual Author’s Assistant
    (approved course provided by AuthorSmart and Jan B. King, Author Advocate, Book Coach and Publishing Strategist)
  • Shopping Cart Certified Strategist 
    (approved course provided by Practice Pay Solutions, now DirectPay)
  • Certified Learning Management System Strategist
    (approved course provided by Practice Pay Solutions, now DirectPay)
  • Real Estate Professional Assistant
    (approved course provided by the National Association of RealtorsTM)
  • Certified Real Estate Support Specialist
    (approved course provided by the International Virtual Assistants Association)


Other Team Members

Virtual Business Marketing works with a variety of amazing team members to help facilitate client work projects.

Company Mascot

Soren likes to hang out at the office and offer his advice. Conversations are usually about naps, birds, needing some attention and playtime.

Soren | Virtual Business Marketing's Mascot

Soren | Virtual Business Marketing’s Mascot